Positioning for AI companies
Positioning for AI companies
Help buyers understand
your AI product
Help buyers understand
your AI product
Positioning, homepages and landing pages for AI startups and the brands putting AI to work.
Positioning, homepages and landing pages for AI startups and the brands putting AI to work.
Michael is exceptional at defining and communicating the personality of an AI product. The name, tone and language work he did was the core the whole teams worked from.
Mike Hogan
Co-founder & CTO, AllSet.chat
Michael is exceptional at defining and communicating the personality of an AI product. The name, tone and language work he did was the core the whole teams worked from.
Mike Hogan
Co-founder & CTO, AllSet.chat
The problem
The problem
Why AI homepages are hard to get right
Why AI homepages are hard to get right
When a product can do a dozen things, the temptation is to say all of them.
Visitors then leave without knowing what it solves or who it was built for, and many AI sites end up sounding alike because they lead with the technology while the buyer is looking for an outcome.
The answer starts with positioning, then carries through to every headline, section and call to action on the page.
When a product can do a dozen things, the temptation is to say all of them.
Visitors then leave without knowing what it solves or who it was built for, and many AI sites end up sounding alike because they lead with the technology while the buyer is looking for an outcome.
The answer starts with positioning, then carries through to every headline, section and call to action on the page.
Services
Services
Make every first impression count
Make every first impression count
Visitors decide within seconds whether a product is meant for them. We shape the story and the pages that let your brand promise resonate from the first scroll, and keep refining both as you grow.
Visitors decide within seconds whether a product is meant for them. We shape the story and the pages that let your brand promise resonate from the first scroll, and keep refining both as you grow.
Positioning sprint
In two weeks, we define who you sell to, the category you lead and the promise buyers should remember, so your story lands from the opening line. Delivered as a messaging framework your whole team can use.
Market-ready homepages
homepage around a strong, simple promise shaped by how your buyers decide. It can also adapt to each visitor, matching the message to the ad, search or region that brought them. Your team or our specialist partners handle design and build.
Campaign landing pages
In two to three days per page, we build pages for products, features and launches using proven conversion practice, with one focused message, proof placed where doubts arise and an obvious next step.
Optimization and growth
On a monthly plan with a two-month minimum, we keep improving your pages through conversion and UX testing, SEO and visibility in AI search tools such as ChatGPT, with reporting that shows what moved.
Positioning sprint
In two weeks, we define who you sell to, the category you lead and the promise buyers should remember, so your story lands from the opening line. Delivered as a messaging framework your whole team can use.
Market-ready homepages
homepage around a strong, simple promise shaped by how your buyers decide. It can also adapt to each visitor, matching the message to the ad, search or region that brought them. Your team or our specialist partners handle design and build.
Campaign landing pages
In two to three days per page, we build pages for products, features and launches using proven conversion practice, with one focused message, proof placed where doubts arise and an obvious next step.
Optimization and growth
On a monthly plan with a two-month minimum, we keep improving your pages through conversion and UX testing, SEO and visibility in AI search tools such as ChatGPT, with reporting that shows what moved.
Positioning sprint
In two weeks, we define who you sell to, the category you lead and the promise buyers should remember, so your story lands from the opening line. Delivered as a messaging framework your whole team can use.
Market-ready homepages
homepage around a strong, simple promise shaped by how your buyers decide. It can also adapt to each visitor, matching the message to the ad, search or region that brought them. Your team or our specialist partners handle design and build.
Campaign landing pages
In two to three days per page, we build pages for products, features and launches using proven conversion practice, with one focused message, proof placed where doubts arise and an obvious next step.
Optimization and growth
On a monthly plan with a two-month minimum, we keep improving your pages through conversion and UX testing, SEO and visibility in AI search tools such as ChatGPT, with reporting that shows what moved.
Cosmosis leads the positioning, messaging, page structure and testing plan, then works alongside your designers and developers, or brings in trusted specialists, to see it through to launch.
Cosmosis leads the positioning, messaging, page structure and testing plan, then works alongside your designers and developers, or brings in trusted specialists, to see it through to launch.
Our approach
Our approach
How AI supports the work
How AI supports the work
It speeds up our research and testing. Everything your buyers read is written by people, and AI content is clearly labeled for transparency.
It speeds up our research and testing. Everything your buyers read is written by people, and AI content is clearly labeled for transparency.
AI assists with
Market and competitor research
Analysis of reviews and sales calls
Summaries of customer interviews
Testing headline variations
AI search visibility checks
AI assists with
Market and competitor research
Analysis of reviews and sales calls
Summaries of customer interviews
Testing headline variations
AI search visibility checks
Experience leads on
Positioning and strategy
Every word of copy
Page structure and flow
Design direction
Clear labeling of AI content
Experience leads on
Positioning and strategy
Every word of copy
Page structure and flow
Design direction
Clear labeling of AI content
About
About
Making complex ideas simple to buy
Making complex ideas simple to buy
After two decades in senior marketing roles, I set up Cosmosis to help AI companies be understood, and chosen, from the very first visit.
I’ve always worked ahead of the curve in martech and operations, through every turning point of the digital era: the first brand websites, Web 2.0, social media, mobile, e-commerce and now AI.
Each of those shifts rewarded the companies that explained themselves clearly while others were still catching up. This one is the biggest yet, and the window to stand out is open right now.
After two decades in senior marketing roles, I set up Cosmosis to help AI companies be understood, and chosen, from the very first visit.
I’ve always worked ahead of the curve in martech and operations, through every turning point of the digital era: the first brand websites, Web 2.0, social media, mobile, e-commerce and now AI.
Each of those shifts rewarded the companies that explained themselves clearly while others were still catching up. This one is the biggest yet, and the window to stand out is open right now.
Michael Darragh
Michael Darragh
Principal, Cosmosis
Principal, Cosmosis
Testimonials
Testimonials
Here's what founders say
Here's what founders say
Experiences from teams and organisations I’ve supported
Experiences from teams and organisations I’ve supported
Michael got our company out of build mode and into customer mode. He revamped our branding, drove our GTM activity, and built and maintained pages that made complex AI products and solutions easy to understand at a glance.
Robin Lacey
Co-founder & CEO, AllSet
Narrative building is one of Michael's strong points. He took all our disparate enterprise product offerings and distilled them into a coherent portfolio with associated story telling, resulting in highly effective landing pages, collateral and demos.
Mike Hogan
Co-founder & CTO, AllSet
Michael got our company out of build mode and into customer mode. He revamped our branding, drove our GTM activity, and built and maintained pages that made complex AI products and solutions easy to understand at a glance.
Robin Lacey
Co-founder & CEO, AllSet
Narrative building is one of Michael's strong points. He took all our disparate enterprise product offerings and distilled them into a coherent portfolio with associated story telling, resulting in highly effective landing pages, collateral and demos.
Mike Hogan
Co-founder & CTO, AllSet
How we work
How we work
The questions worth asking
The questions worth asking
Here’s what founders and marketing leads want to know before we start. For anything else, just get in touch.
Here’s what founders and marketing leads want to know before we start. For anything else, just get in touch.
What challenges do you typically help with?
Most clients come to us when their product has outgrown its story: the homepage lists features instead of outcomes, sales calls repeat explanations the site should already give, or a new launch needs pages that convert from day one.
Which industries do you know best?
Our focus is AI-forward companies, from startups building on AI from day one to established businesses making the shift. We work across B2B, B2C, B2B2C and enterprise, and bring two decades of experience with global brands in food, automotive, travel, finance and technology. The common thread is helping buyers understand something new quickly, whatever the sector.
Who will I work with?
You’ll work directly with the founder of Cosmosis on every engagement, from the first call through to launch, with no hand-offs to junior staff or contractors.
Can you work with my wider team?
Yes. We fit around the team you already have, whether that’s brand, marketing, RevOps or development, and give them clear direction on positioning, messaging, page structure and what to test. Where you need more hands, we bring in a trusted network of UX/UI, copywriting and design specialists, and stay accountable for the result.
How is AI used, and what am I paying for?
AI runs through our whole process and saves a great deal of effort. It pulls together market and competitor research, mines reviews and sales calls for the language your buyers actually use, generates headline variations to test, and speeds up the integrations, webhooks and automations that connect your site to your CRM. Work that once took weeks often now takes days, which means the hours you pay for go where they count most: senior thinking, every word on the page, and time with your team.
What tools do you work with?
We work in whatever your site already runs on, most often Framer, Webflow and WordPress. For wireframes, design reviews and campaign assets we use Figma and Canva. Research and optimization draw on your analytics, Google Search Console, heatmaps, session recordings and A/B testing platforms. Beyond the site itself, we connect pages to the systems behind them. That includes CRMs and marketing automation such as Salesforce, HubSpot, Marketo and Attio, plus the webhooks, workflows and integrations that route every lead to the right place and give sales the context it needs. If your team has a stack it likes, we fit around it.
Where are you based?
Cosmosis is a registered Australian company, able to do business in jurisdictions around the world. Our principal is based in Paris, so European hours come naturally. When a project needs American hours, we can operate from Brazil, with short stays in Minneapolis when it helps to be in the room. Being remote keeps us quick and flexible, with no travel to plan around, and the time difference often lets us deliver overnight so new drafts are waiting for your review in the morning.
How long does a typical engagement last?
A positioning sprint takes two weeks, a homepage one to two weeks and a landing page two to three days. Optimization and growth runs monthly, with a two-month minimum.
How do you charge?
We work on day rates, hourly rates or fixed-term contracts, whichever suits the project, and our rates are in line with market averages for senior strategy and marketing consultants. What you get for that is two decades of experience across every major shift in digital marketing, from the first websites to AI search, applied to the problems founders face right now. Because we move in a nimble, AI-assisted way, most projects finish sooner than clients expect, so the total cost is often lower than you’d budget for. Concessions are available for very early-stage startups and nonprofits, and every engagement starts with a clear quote, agreed before anything begins.
What happens in an initial conversation?
In 30 minutes we’ll look at your current homepage together, talk through who you’re trying to reach and where visitors drop off, and agree whether we’re a good fit. You’ll leave with at least one change worth making, whether or not we work together.
What challenges do you typically help with?
Most clients come to us when their product has outgrown its story: the homepage lists features instead of outcomes, sales calls repeat explanations the site should already give, or a new launch needs pages that convert from day one.
Which industries do you know best?
Our focus is AI-forward companies, from startups building on AI from day one to established businesses making the shift. We work across B2B, B2C, B2B2C and enterprise, and bring two decades of experience with global brands in food, automotive, travel, finance and technology. The common thread is helping buyers understand something new quickly, whatever the sector.
Who will I work with?
You’ll work directly with the founder of Cosmosis on every engagement, from the first call through to launch, with no hand-offs to junior staff or contractors.
Can you work with my wider team?
Yes. We fit around the team you already have, whether that’s brand, marketing, RevOps or development, and give them clear direction on positioning, messaging, page structure and what to test. Where you need more hands, we bring in a trusted network of UX/UI, copywriting and design specialists, and stay accountable for the result.
How is AI used, and what am I paying for?
AI runs through our whole process and saves a great deal of effort. It pulls together market and competitor research, mines reviews and sales calls for the language your buyers actually use, generates headline variations to test, and speeds up the integrations, webhooks and automations that connect your site to your CRM. Work that once took weeks often now takes days, which means the hours you pay for go where they count most: senior thinking, every word on the page, and time with your team.
What tools do you work with?
We work in whatever your site already runs on, most often Framer, Webflow and WordPress. For wireframes, design reviews and campaign assets we use Figma and Canva. Research and optimization draw on your analytics, Google Search Console, heatmaps, session recordings and A/B testing platforms. Beyond the site itself, we connect pages to the systems behind them. That includes CRMs and marketing automation such as Salesforce, HubSpot, Marketo and Attio, plus the webhooks, workflows and integrations that route every lead to the right place and give sales the context it needs. If your team has a stack it likes, we fit around it.
Where are you based?
Cosmosis is a registered Australian company, able to do business in jurisdictions around the world. Our principal is based in Paris, so European hours come naturally. When a project needs American hours, we can operate from Brazil, with short stays in Minneapolis when it helps to be in the room. Being remote keeps us quick and flexible, with no travel to plan around, and the time difference often lets us deliver overnight so new drafts are waiting for your review in the morning.
How long does a typical engagement last?
A positioning sprint takes two weeks, a homepage one to two weeks and a landing page two to three days. Optimization and growth runs monthly, with a two-month minimum.
How do you charge?
We work on day rates, hourly rates or fixed-term contracts, whichever suits the project, and our rates are in line with market averages for senior strategy and marketing consultants. What you get for that is two decades of experience across every major shift in digital marketing, from the first websites to AI search, applied to the problems founders face right now. Because we move in a nimble, AI-assisted way, most projects finish sooner than clients expect, so the total cost is often lower than you’d budget for. Concessions are available for very early-stage startups and nonprofits, and every engagement starts with a clear quote, agreed before anything begins.
What happens in an initial conversation?
In 30 minutes we’ll look at your current homepage together, talk through who you’re trying to reach and where visitors drop off, and agree whether we’re a good fit. You’ll leave with at least one change worth making, whether or not we work together.
Free homepage review
Tell us about your product
A 30-minute call is enough to see whether your positioning or your pages are holding you back, and what it would take to fix them.
Free homepage review
Tell us about your product
A 30-minute call is enough to see whether your positioning or your pages are holding you back, and what it would take to fix them.
Free homepage review
Tell us about your product
A 30-minute call is enough to see whether your positioning or your pages are holding you back, and what it would take to fix them.